Make your move - Bank of Ireland launch their new switcher mortgage

Bank of Ireland's new switcher mortgage offer includes

This week, Bank of Ireland, the leading mortgage provider in Ireland, is offering great rates to mortgage customers who switch their mortgage to Bank of Ireland. To celebrate the launch of this new offer, customers who switch before the end of March '08 will also be able to enter Bank of Ireland's in-branch competition for a chance to have their mortgage paid for a year.

This new initiative is specifically designed to encourage customers to examine both the service and value proposition that they are currently receiving from their existing mortgage provider. Bank of Ireland will give switchers a €1,000 cash contribution towards their legal fees along with tracker rates from only 4.65% (4.75% APR) and fixed rates from only 4.79% (5.3% APR).

Research conducted by W5 Marketing Intelligence in August of this year clearly shows that most switchers shop around before moving (78%) and one in three switchers release equity at the same time as switching (the most common reason for releasing equity being for home improvements). This is a key time in customers' lives when they are looking for value and service with a new provider.

Speaking at the launch Jonathan Byrne, Head of Marketing - Mortgages, Bank of Ireland said: "As the number one mortgage provider, we are delighted to be offering enhanced value to customers switching into us. This is further evidence of our continued commitment to continually reviewing and improving our customer offerings in the marketplace".

To avail of this great offer and be in with a chance of having your mortgage paid for a year, customers should call into any one of Bank of Ireland's 280 branches in the Republic of Ireland and speak to a Mortgage Advisor who will provide free no obligation quotations and advice. Customers can also phone our mortgage line 1890 365 850 for further information [lines open 8am - 8pm Monday to Friday and 10am to 2pm on Saturdays].

21 November 2007

ENDS

For further information:
Audra Dutton
Group Corporate Communications
Bank of Ireland
Tel: 01 6043750 / 086 8183932
E: Audra.Dutton@boimail.com

Note to Editors:
*Terms and conditions
The 4.65% tracker (4.7% APR) is currently available for residential mortgages switched into Bank of Ireland before the 31st March 08. Loan to value must be < 50% or loan value > €500K.
The €1,000 legal fee contribution is available to all customers switching in residential mortgages of more than €200K.
The €1,000 legal fee contribution is not available to customers switching between Bank of Ireland group companies - i.e. an ICS customer switching to Bank of Ireland.
The €1,000 payment is subject to a 5 year full clawback should a customer close their mortgage account with Bank of Ireland during this timeframe.
This offer is currently a direct offer applicable for residential mortgages only. It is available through the Bank of Ireland branch network or by phoning Bank of Ireland's call centre on1890 365 850or by applying online at www.bankofireland.ie