Bank of Ireland unveils Ireland's first 'Two-In-One' credit card

Unique payment plan option at competitive rate of 6.9% APR

Bank of Ireland today (Wednesday 22nd August 2007) announced the arrival of Ireland's first '2 in 1' credit card. The new '2 in 1' credit card offers customers the option of transferring purchases to a unique payment plan that allows them pay for larger purchases over 12 months at a discounted rate of just 6.9% APR. Customers can now use their credit card to make purchases worldwide and phase the cost of larger purchases over twelve months at a market-leading rate. New customers can also avail of a 0% APR introductory rate for purchases for the first six months.

Jane Kealy, Marketing Manager, Bank of Ireland Credit Cards said "We're committed to delivering innovative new products such as the '2 in 1' card to the Irish market in order to satisfy growing customer demand and to maintain our market leading position. Convenience and value for money are key satisfaction drivers for credit card customers and this product is built around both those elements."

"The payment plan interest rate of just 6.9% APR is a market-leading short term rate. Our new card will mean real savings for many of our customers and is a great lending vehicle for those bigger purchases such as holidays, furniture and annual bills such as motor insurance and car tax with customers able to spread the repayments over 12 months. The worldwide acceptance of credit cards is also an important factor at a time when more and more people travel and make purchases abroad or online. It's easy to use and there are no penalties for paying balances early as there are with other fixed rate lending vehicles," she added.

Bank of Ireland's new '2 in 1' Credit Card customers will be able to transfer up to two purchases at any one time to the payment plan at the discounted interest rate. The minimum purchase is €500 and the total amount that can be transferred to the payment plan at any one time is limited to 80% of the total credit limit for that account. Customers can transfer purchases to the payment plan within two months of it appearing on their statement and must repay the loan within twelve months. Customers may also repay their payment plan early without incurring any additional fees or charges. The purchase plan is available for new customers and on request for existing Standard, Gold and Platinum Bank of Ireland credit card customers who can add the facility to their existing account.

Customers can apply for Bank of Ireland's new '2 in 1' card online at www.bankofireland.ie, by calling Bank of Ireland 365 at 1890 365100 or by completing an application form at any Bank of Ireland branch. Registered customers of online banking can also view their credit card statement at any time, check transactions and balances and transfer funds or pay their bill.

ENDS

For further information:

Mary Brennan
Group Corporate Communications
Bank of Ireland
Tel:01 6043838
Mob:087 2833646
Email:Mary_C.Brennan@boimail.com

Jane Kealy
Marketing Manager - Credit Cards
Bank of Ireland
Tel:01 6176372
Mob:086 8369257
Email:Jane.Kealy@boimail.com

PRODUCT DETAILS:-