30 Jan 2007

NOTIFICATION OF MAJOR INTERESTS IN SHARES

SCHEDULE 10

NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Name of company

Bank of Ireland

2. Name of shareholder having a major interest

Bank of Ireland Asset Management Ltd

3. Please state whether notification indicates that it is in respect of holding of the shareholder named in 2 above or in respect of a non-beneficial interest or in the case of an individual holder if it is a holding of that person's spouse or children under the age of 18

As 2

4. Name of the registered holder(s) and, if more than one holder, the number of shares held by each of them

Bank of New York Custodial Nominees - 645,177 units
Roy Nominees Ltd - 296,089 units
Mellon Nominees Ltd - 242,640 units
Nortrust Nominees Ltd - 2,226,983 units
Bank of Ireland Nominees Ltd - 53,857,325 units

5. Number of shares / amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares / amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

Ordinary Stock

10. Date of transaction

22 January 2007

11. Date company informed

29 January 2007

12. Total holding following this notification

57,268,214

13. Total percentage holding of issued class following this notification

5.85%

14. Any additional information

Held, as registered owner only, on behalf of a range of clients each of whom is the beneficial owner of a portion of the holding.

15. Name of contact and telephone number for queries

Peter Nugent
Tel: 00 353 1 6043402

16. Name and signature of authorised company official responsible for making this notification

Peter Nugent

Date of notification

30 January 2007

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